A prior reduction in force was referred to in the hallways as "The Monday Massacre." Because it was important to better manage the employee experience, I advised the CARE executive team as they communicated three separate rounds of restructuring in 2018-2019 fiscal year.
See below.
Formal communication = CEO email +
a cascade by executive leaders
who personalized prepared talking points and delivered the news to their teams.
A cadence of follow-up for staff across different levels of the organization designed to check for understanding, allow staff members to process the changes, and build capacity to move forward successfully.
Key messages were repeated to build transparency, trust and confidence in leadership through, for example, the CEO's participation in a CARE Failing Forward podcast series to discuss budgetary constraints that led to restructuring.