As founder Jane Fonda returned to work in Hollywood after many years, 

her reduced availability meant that health nonprofit G-CAPP faced the loss of a large source of revenue and engagement - an annual "lifestyle" auction featuring a range of experiences with Jane.

To leverage Jane's renewed focus on fitness videos and merchandising (this time, targeting seniors), I conceived and coordinated a brand-aligned 

World Fitness Day workout experience - attracting sponsors and garnering 60,000 global participants, 122M media impressions.