As Jane Fonda returned to work in Hollywood after many years, 

G-CAPP faced the loss of a large source of revenue and engagement 

- an annual "lifestyle" auction featuring experiences with Jane.

To leverage Jane's renewed focus on fitness videos and merchandising (targeting seniors), I conceived and coordinated a brand-aligned 

World Fitness Day workout experience - attracting sponsors and garnering 60,000 global participants, 122M media impressions.